You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Media Planning.
ANA has found 200 results for you, in 373 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers
×

Citation

Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/summing-up-2466


Research papers

The psychology of radio listening

The paper describes a comprehensive programme of research to explore the psychology of radio listening and its subsequent and potential uses. It is possibly the first study anywhere to explore comprehensively the integrated communication processes of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham
June 15, 1983
×

Citation

Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-psychology-of-radio-listening


Research papers

Off the beaten track

This paper deals with new methods of determining target groups in media research. Over the past three decades, media research has essentially developed in response to the advertising industry's interest in information about how large segments of...

Catalogue: Seminar 1982: Improving Media Research
Authors: Elisabeth Noelle-Neumann, Friedrich W. R. Tennstädt
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1982
×

Citation

Noelle-Neumann and Tennstädt (1982a, June 15). Off the beaten track. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/off-the-beaten-track


Research papers

The classification of radio audiences in terms of needs, psychographics and interests

The study from which this paper has been written was conducted on behalf of Radio Luxembourg (London) Limited, part of Compagnie Luxembourgeoise de Teledifussion's television and radio service. In 1979 Radio Luxembourg commissioned Social Surveys...

Catalogue: Seminar 1982: Improving Media Research
Author: Malcom R. Mather
Company: Gallup International Association
June 15, 1982
×

Citation

Mather , M. R. (1982a, June 15). The classification of radio audiences in terms of needs, psychographics and interests. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-classification-of-radio-audiences-in-terms-of-needs-psychographics-and-interests


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
×

Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/loyalty-of-viewing


Research papers

The refinement of multi-media analyses about useful criteria for media planning (German)

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
×

Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning (German). ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-german-


Research papers

The refinement of multi-media analyses about useful criteria for media planning

The following contribution should make it clear even to researchers outside this specific field that media planning studies have tested many different approaches to see whether they led to a more highly discriminating description of the media and its...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1980
×

Citation

Hansen, J. (1980a, September 01). The refinement of multi-media analyses about useful criteria for media planning . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/the-refinement-of-multi-media-analyses-about-useful-criteria-for-media-planning-


Research papers

United Kingdom

The paper points out that one result of sluggish economic growth in Britain over the past decade has been a similarly slow increase in advertising expenditure. Consequently, funds have been lacking for heavy investment in new media research services,...

Catalogue: Seminar 1980: Media Measurement And Media Choice
Author: Derek Bloom
June 15, 1980
×

Citation

Bloom, D. (1980a, June 15). United Kingdom. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/united-kingdom-2016


Research papers

Media planning

Introductory paragraph to "Media Planning" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
×

Citation

B.V., E. (1980a, June 15). Media planning . ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/media-planning-